One of the main lines my work back in my mandate with the UN Secretary General was exploring opportunities to persuade corporate stakeholders to change the way they look at the investments in net zero by framing them as such, instead of viewing them primarily through the cost lens. It is in this regard that I was delighted to hear about publishing of the briefing note…on normative accounting for intangibles…the corporate world needs to normalize sticking by their net zero targets as a contributor to goodwill and asset in its own right!