ESG’s paradigm shift. Corporations and investors need to know how to meet their fiduciary duties in a post ESG world. Normative accounting is a substantial part of the answer - it focuses on board behaviours and enables decisions on environmental and social investments to be made and reported. To me it’s intuitive that decisions to invest now into meeting a company’s obligations to society must be creating immediate value for investors —not the opposite. The path to adoption of big ideas isn’t easy but corporations need to respond to rising investor demand for better reporting and transparency into their ESG plans. And if the plan to get it blessed as an interpretation of existing accounting standards in 2023 is followed, that would be game-changing across capital markets.